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What can I ask Rowan?

Helpful tips of what you can ask Rowan, Rocket Money's AI-powered financial assistant included with Premium+

Written by Sabrina

Rowan is Rocket Money’s AI-powered financial assistant who can communicate with you through Rich Communication Services (RCS) text messages!


RCS is an upgrade from traditional SMS messaging that requires mobile data or WiFi.
As part of your Premium+ membership, you can text directly with Rowan, without opening the Rocket Money app.


You can ask Rowan questions or set up custom alerts to provide you with key insights and help execute on next steps on how to maximize your financial goals. From analyzing your spending, automating and transaction and budget edits, to initiating Bill Negotiations and Cancellation requests, to monitoring your upcoming spending. Rowan will even proactively reach out to you with insights to help you save money, like managing your subscriptions, savings opportunities, and weekly spend reports.

We’ve curated a list of example questions and requests to help you get started, depending on what you’re looking for.


How much did I spend on groceries last month?”

Create a tag for my vacation and apply it to my Airbnb charges

Help me lower this bill

Remind me if my Dining budget hits $400 this month

Send a message to customer support for me



Tips for asking Rowan


To help Rowan better understand your request, try to include:

  • The merchant or vendor name if your question is about a specific charge, bill, or subscription.

  • What you’d like help with, like reviewing spending, updating a transaction, or finding the right place in the app.

  • Any helpful details, like the date, amount, or what you’re hoping to do next.

If Rowan needs more information, it may text you a follow-up question before moving forward.



Frequently Asked Questions

  • Do I need to open the Rocket Money app to use Rowan?
    No. Rowan communicates via text message, so you can use Rowan directly from your phone’s messaging app.

  • Does Rowan only answer questions, or can it take action?
    Rowan can answer questions and provide insights, and in some cases can take action on your behalf to help you save time, hassle, and money.
    Rowan requires both your direction and authorization before taking any action on your behalf. Rowan will ask you for confirmation before proceeding. Because Rowan is powered by AI, it may occasionally make mistakes. We recommend double-checking important details before taking action.

  • Who can message Rowan?
    Rowan is available only to the primary user on a Rocket Money Premium+ membership. Terms and exclusions may apply, to learn more visit Premium+ and Rowan Disclosures.

  • Why am I not receiving messages anymore?
    If you stop receiving messages from Rowan, please check your RCS messaging to businesses settings are turned on, and your internet or mobile data is still connected. To make sure you have RCS messaging enabled on your phone, please follow instructions on your smartphone’s help center.


    If you are still running into issues, reach out to Support by using the in app chat or by emailing support@rocketmoney.com.

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